Get moreGoogle reviews.
The best trade doesn't always win the job. Your next customer is reading your reviews, checking how recent they are and how you respond to them. We ask every customer, chase the ones who forget, and reply to every review.
★ 74% of customers only care about reviews from the last 3 months
Illustrative example
The business next door
4.8(127)
Replies to every review · photos this week
You · today
4.1(9)
No photos · last review 2 years ago
Your reputation system
Fresh reviews · thoughtful replies · active profile
The signals customers look for, kept moving
Two months, and your money back if it is not for you. Cancel in your first two months, for any reason, and we refund every payment you have made. The reviews we earned stay on your profile. See the terms
The quiet problem
The customers you lose, you never even see.
Many trades lose enquiries before the phone ever rings. When a nearby competitor has more recent reviews and appears more active on Google, they can look like the safer choice, even when they do not provide a better service.
The problem usually is not the quality of the work. It is that many customers never leave a review unless they are approached at the right time and followed up properly.
Four signals. One decision.
Your star rating is only part of the story.
Directional figures from BrightLocal's 2026 Local Consumer Review Survey and 2025 survey, based on US consumers. They illustrate the opportunity, not a guarantee of results.
The rising minimum
68%
will not use a business with a rating below four stars.
Replies change the read
80%
favour a business that replies to all its reviews.
Illustrative review
★★★★★“Careful work and a really helpful team.”
Owner response
Thank you for trusting us. We are glad the team could help.
Volume
47%
will not use a business with fewer than 20 reviews.
Recency
74%
only care about reviews from the last three months.
The opportunity
96%
are open to writing a review. Many customers simply need a well-timed, fair invitation.
BrightLocal, 2025 survey of US consumers. Directional, not a promise of response rate.
Our managed methodology
The Review Engine keeps your reputation moving.
Five connected phases turn reviews from something you occasionally remember to do into a managed system that continually builds trust.
- 01
Compare your reputation
We benchmark your rating, review volume, recency and responses against the trades homeowners compare with you.
- 02
Build reviews into the journey
We identify the right customer moments and fit the triggers, channels and messages around how your business already works.
- 03
Capture and follow up consistently
We run compliant requests and carefully timed reminders that make it easier for customers to share genuine feedback.
- 04
Monitor and respond
We monitor every review, automate approved replies to four- and five-star feedback, and flag lower ratings for your context and a manual response.
- 05
Activate and improve the proof
We put customer proof to work across Google and your website, compare progress, report clearly and refine the system.
Illustrative workspace
Your reputation, managed
Requests
running consistently
Replies
kept up to date
Report
delivered monthly
Example review queue
Great service and kept me updated.
The whole team was brilliant.
Good result, slightly delayed.
Signals tracked
Example interface only, showing what we monitor rather than a client result.
What changes
Not a tool. A result.
The system matters because of what customers see at the end of it: more recent proof, a business that looks cared for and a clear picture of how you compare.
A visible lead
A consistent opportunity to earn genuine reviews
A compliant request process that gives every eligible customer the same fair opportunity to turn their experience into public proof.
A cared-for reputation
Every review is handled appropriately
Delayed, approved automated replies to four- and five-star reviews, with lower ratings escalated for an informed manual response.
89%
expect business owners to respond to reviews.
Proof that travels
Your reviews working on your website
The confidence customers find on Google carries through to the page where they decide whether to enquire.
54%
visit a business's website after reading positive reviews.
A clear benchmark
Know where you stand locally
A monthly comparison of rating, volume, recency and response rate against the competitors customers see beside you.
Momentum that lasts
A reputation that stays active
Monitoring, response management and a consistent request process, because reputation cannot be set and forgotten.
Directional figures from BrightLocal's 2026 Local Consumer Review Survey, based on US consumers. They illustrate the opportunity, not a guarantee of results.
The foundation layer
Reviews need somewhere strong to work.
We start with the places customers actually use to judge you. Your Google Business Profile carries the local comparison; your website turns that proof into confidence when they click through.
Where reviews live
Google Business Profile optimisation
The onboarding foundation: audit and improve the categories, services, photos, business details and trust signals around your reviews, so the whole profile supports the decision.
See the profile foundationWhere proof converts
Website audit and review proof
We check whether the site supports the reputation you are building and put genuine review proof on the pages where customers decide. If the site itself is holding trust back, we make the next step clear.
See how the website supports itYou've earned it
You do the better work. Start getting the credit.
The businesses winning locally are not always the best, they are the best-reviewed. If you are quietly doing great work while a lesser rival takes the customers, that is not a quality problem. It is a reputation gap. We close it the right way, so the recognition finally matches the work.
What we manage
The signals customers notice. Kept moving.
A strong reputation is not one number. We keep the review flow, rating, recency and responses working together, then show the movement clearly each month.
Review flow
A steady stream of genuine customer feedback, not a one-off burst that goes quiet.
Star rating
The visible shorthand people use when they do not yet know which business to trust.
Recency
Fresh proof that the business is active, consistent and still delivering good work.
On-brand replies
Prompt, professional responses that show future customers the business is present and paying attention.
Our promise
We will not promise customers. We will prove the work.
We set up the request process, monitor every new review, automate approved positive-review replies and promptly flag lower ratings for the owner. And if you decide in the first two months that it is not for you, we refund every payment you have made and you keep everything we have built.
- Every customer asked compliantly, with no gating or fakes
- Positive replies automated, lower ratings escalated for context
- Your reviews working on your profile and website
- A clear monthly comparison against local competitors
Frequently asked questions
- How do you collect the reviews, is it above board?
- Completely. We give every eligible customer the same route to leave a public review: no “gating” that quietly steers unhappy customers away, no incentives, no fakes. The process is designed around Google's rules and the UK's review laws, without promising that a platform will publish or retain a review.
- Will you ever write fake reviews?
- Never. Fake reviews break the rules and backfire. We give real customers a fair opportunity to share their genuine experience. That's what builds trust that lasts.
- What if I get a bad review?
- We flag one- to three-star reviews promptly instead of auto-publishing a reply. You add the facts and context only your team knows, then publish directly in Google or approve an appropriate manual response.
- How soon will I see a difference?
- We can launch the request process once access, customer data and the response rules are approved. Whether and when customers leave reviews is outside our control, so we report the activity and movement without promising a particular result.
See exactly where you stand.
We'll pull your reviews and your top competitor's, show you the gap, and tell you what we'd do. Free.