The Review Engine
Make your reputation the reason they choose you
Our five-phase Review Engine analyses how you compare, builds genuine review capture into the customer journey, monitors every review, automates approved positive replies and puts that proof to work on Google and your website.
74% of customers only care about reviews from the last 3 months. A profile that went quiet two years ago is not working for you.
Illustrative example
The business next door
4.8(127)
Replies to every review · photos this week
You · today
4.1(9)
No photos · last review 2 years ago
Your reputation system
Fresh reviews · thoughtful replies · active profile
The signals customers look for, kept moving
of people read reviews before choosing a local business. Only 3 in 100 don't.
won't use a business rated under 4 stars. Two in three rule you out on sight.
only care about reviews written in the last 3 months. Reputation has to keep moving.
are more likely to use a business that responds to all its reviews.
Figures are third-party research, shown to illustrate the opportunity, not a guarantee of results.
Source: BrightLocal Local Consumer Review Survey 2026 (US consumers)
Why they scroll past you
Put two businesses side by side in a search. Same service, same distance. One has 127 reviews at 4.8 stars, recent photos and a reply under every comment. The other has 9 reviews, no photos and nothing new in two years.
You already know which one gets the call.
Being found puts you on the list. But in the few seconds a homeowner looks at you, they decide whether you're the safe pair of hands. Reviews, ratings, photos and replies win that decision. Most trades leave it entirely to chance.
- We never buy or fake reviews
- Ethical, Google-compliant methods only
- You own every review and reply
- Plain reporting on what's working
What's included
Everything that turns a viewer into a chooser:
Review generation
A review-request system (link, QR code and follow-up) that asks every customer at the right moment, so your review profile grows steadily and honestly. Fully within Google's rules.
Reactivation campaign
A one-off campaign to past customers to restart your review flow from the goodwill you've already earned.
Review management & responses
Four- and five-star reviews receive a delayed, on-brand automated reply. One- to three-star reviews are flagged promptly so you can add context and approve or publish the right response.
Google Business Profile optimisation
The foundation comes first: complete photos, accurate categories and services, an answered Q&A section, and trust details kept current around your reviews.
Website audit and review proof
We check the pages customers use to decide and put genuine review proof to work there. If the site itself is holding trust back, you get a clear recommendation rather than another hidden add-on.
Reputation monitoring
We keep an eye on what's being said across the places that matter, so nothing catches you out.
Competitor monitoring
We keep an eye on how the businesses beating you on reviews are performing, so you always know what it takes to stay ahead.
Monthly movement report
A plain-English view of what changed across rating, volume, recency, responses and the local comparison, with the next priorities made clear.
Every plan includes the complete five-phase Review Engine and the same launch foundation. Starter, Growth and Area Leader differ by monthly customer request volume, not by withholding essential features. See reputation pricing for the volume bands.
The five-phase Review Engine
- 1
Competitive Analysis
We benchmark your rating, review volume, recency, response rate, Google profile and website proof against the trades homeowners see beside you.
- 2
Customer Journey Integration
We strengthen the Google profile and key website decision pages, map how customers move through the business, and agree the request triggers, channels, tone and escalation rules.
- 3
Review Capture and Follow-Up
We create compliant links, messages and reminders for new customers and, where appropriate, past customers, then keep the flow running consistently.
- 4
Review Monitoring and Response
We monitor every new review. Approved four- and five-star replies are automated after a short delay; one- to three-star reviews are flagged promptly for an informed manual response.
- 5
Proof Activation and Optimisation
We put customer proof to work across Google and your website, compare your progress with local competitors, report clearly, and continually refine the system.
Why it matters. You can be first on Google and still lose the job. Reputation is the difference between being seen and being picked, and it's the cheapest lever most businesses never pull.
See for yourself
We only ever earn reviews the honest way. A single fake review can get a profile penalised, and a reputation built on real customers is the only kind worth having.
Sources & further reading
Frequently asked questions
- Can you get me reviews quickly?
- We can launch a consistent request process that makes it easy for real customers to leave genuine feedback. We do not promise how many will respond, and we will never buy or fabricate reviews.
- What do I do about a bad review?
- We do not auto-publish replies to one- to three-star reviews. We flag the review promptly so you can add the facts and context that only you know, then help you prepare an appropriate manual response.
- Do reviews actually affect my ranking?
- They influence both whether customers choose you and how Google sees your profile. Rating, review count, recency and your responses all send signals. But the biggest effect is on the human deciding whether to call.
- Isn't this just asking customers for reviews?
- No. Asking is one part. The Review Engine benchmarks your position, builds requests into the customer journey, runs compliant follow-up, monitors and responds to feedback, then puts the proof to work across Google and your website. It is a managed reputation system, not a message template.
- What if I don't have many customers yet?
- Then every review matters even more. We help you capture them from day one so your profile builds credibility as you grow.
Become the obvious choice.
We'll show you where your reputation stands today and how to turn it into your biggest advantage.