Terms and Conditions

Agreement to these terms

We are Qwualiti Ltd, trading as Area Leaders(“Area Leaders”, “we”, “us” or “our”). We operate arealeaders.co.uk and provide reputation, local-search, website and lead-capture services to UK businesses.

By using this website, requesting a free resource or buying our services, you agree to these terms. If you are acting for a company or another organisation, you confirm that you have authority to bind it. You must be at least 18 years old.

These are our general terms. A proposal, order form, statement of work or other written agreement accepted by both parties may set out additional or different terms for paid work. If there is a conflict, that accepted written agreement takes priority for the relevant service.

Our services are intended for business customers. Nothing in these terms limits any statutory rights that cannot lawfully be limited.

1. Using this website

You may browse the website and use its content for your own lawful personal or internal business purposes. You may print or save a reasonable number of pages for those purposes.

You must not:

• use the website in a way that breaks the law or infringes another person's rights;
• attempt to gain unauthorised access to the website, its server or connected systems;
• introduce malware, overload the service or interfere with its operation;
• scrape, systematically extract or reproduce a substantial part of the website, except for normal search-engine indexing; or
• misrepresent our content, identity, services or relationship with you.

You may link to public pages fairly and lawfully, provided the link does not suggest an endorsement or association that does not exist.

2. Services and proposals

Website descriptions and prices explain our usual services but are not, by themselves, a binding offer. Paid work starts when we accept an order or proposal, agree the scope and receive any payment due before work begins.

The accepted proposal or statement of work will normally identify the deliverables, timetable, fees, dependencies and any service-specific assumptions. Requests outside that scope may require a revised timetable and additional fee, which we will agree before carrying out the extra work.

We will provide the services with reasonable care and skill. Dates are estimates unless an accepted written agreement expressly makes a date binding. We may use suitably qualified employees, contractors and service providers to deliver the work, while remaining responsible for our obligations to you.

3. Client responsibilities

To allow us to deliver the agreed work, you must:

• provide accurate information, genuine business details and timely instructions;
• provide the account access, approvals, customer information, brand assets and other materials identified in the agreed scope;
• respond to approval questions within five working days, unless we agree another timeframe;
• maintain secure control of your accounts and tell us promptly about access changes or suspected security incidents;
• ensure that you have the rights and lawful basis needed for materials and personal information you give us, including customer lists used for review requests or reactivation campaigns;
• review factual claims, regulated statements, prices, offers and other content that only you can verify; and
• comply with the terms of third-party platforms used for your work.

We are not responsible for delay or additional cost caused by missing access, information, approvals or other dependencies outside our reasonable control. We may pause the affected timetable until the dependency is resolved.

4. Fees and billing

Fees and payment dates are shown on the relevant pricing page, proposal or invoice. The first monthly payment is due at onboarding unless we agree otherwise. Recurring services are invoiced or charged monthly from that point.

You must pay valid invoices by their due date. If an undisputed payment is overdue, we may pause work after giving reasonable notice. This does not remove your obligation to pay for services already supplied or committed costs already approved.

Phone, SMS, email, advertising, citation, domain, hosting, software and other metered or third-party charges are separate unless the agreed scope says they are included. We will not pass on a new third-party charge without agreeing it with you first.

Where a plan has a usage allowance, one review request means one customer added to the agreed request journey. Automated follow-ups within that journey do not create additional request counts. If volume changes consistently, we will agree any plan change before it takes effect.

5. Cancellation

Starter, Growth and Area Leader plans run on a rolling monthly basis with no fixed minimum term. You may cancel with 30 days' written notice. Fees and approved third-party costs remain due during the notice period.

Separately scoped projects, such as a new website or broader search campaign, follow the cancellation and delivery terms in their proposal. Ending one service does not automatically cancel a separate service unless the parties agree that in writing.

After cancellation, we will cooperate reasonably in removing our delegated access and handing over agreed client materials. You remain responsible for your own accounts, subscriptions, domains and third-party services.

6. The money-back promise

If you decide to stop for any reason, you can cancel at any point up to the end of your second monthly service period and we will refund every fee you have paid us for the service, the first month included. You do not have to give a reason and we will not ask you to demonstrate a result.

This is a promise about your money, not a promise about outcomes. It is not a promise about rankings, review volume, lead volume or revenue, which depend on time, customer behaviour, third-party platforms and other factors. See section 7.

What the promise covers

Every Area Leaders management fee, and any setup fee, paid for the first and second monthly service periods of an eligible monthly plan. It does not cover advertising spend, usage charges, software licences, domain registrations or other approved third-party costs, which are amounts we pass on rather than charge. A new website, broader local-search campaign or other separately scoped project follows its own terms.

The promise is available once per business. It applies to your first monthly plan with us, and not to a later plan taken out by the same business or by a business under the same ownership.

How to claim

Email hello@arealeaders.co.uk on or before the last day of your second service period, or within 14 days after it ends. We will refund to the original payment method.

What you keep

Everything already delivered stays yours. Reviews and replies belong to your business and remain on your Google Business Profile, and any profile or website improvements we made stay in place. We do not remove work if you leave.

7. Results, platforms and reviews

Search rankings, map visibility, reviews, leads, advertising performance and revenue cannot be guaranteed. Search engines, review platforms, advertising platforms and AI services control their own systems and may change them without notice.

We promise the agreed work, reporting and reasonable care, not a particular position, rating or commercial outcome. Forecasts, examples and case studies illustrate possibilities and are not guarantees that another business will achieve the same result.

Our review work is based on genuine customer experiences. We do not create fake reviews, hide a review route from dissatisfied customers or promise that a platform will publish or retain a review.

8. Third-party services and accounts

Our work may use services supplied by Google, Meta, HighLevel, domain registrars, hosting companies, email and SMS providers, advertising networks, directories and other platforms. Their own terms, policies, pricing and technical limits apply.

You keep primary ownership and control of your Google Business Profile, domain and other client accounts; we normally work through manager or delegated access. You are responsible for paying third-party accounts held in your name and for maintaining any licences required after our service ends.

We are not responsible for a third party's outage, suspension, policy decision, algorithm change, rejected advertisement or removal of content, but we will take reasonable steps within the agreed scope to help diagnose or respond to the issue.

9. Intellectual property

Our website and materials

We or our licensors own the intellectual-property rights in this website and in our pre-existing methods, templates, software, systems, know-how, branding and materials. Except for the limited website-use permission in section 1, no rights are granted without our written permission.

Your materials and deliverables

You retain ownership of materials, accounts, data and branding that you or your licensors provide to us. You give us a licence to use them as necessary to deliver the agreed services.

Ownership or licensing of final deliverables is set out in the relevant proposal. Unless it says otherwise, third-party materials remain subject to their original licences and we retain ownership of reusable methods, templates, components and know-how. We may retain internal working files unless the proposal expressly includes them.

You must not provide materials that infringe another person's rights. If you believe material on our website infringes your rights, contact hello@arealeaders.co.uk with enough detail for us to investigate.

10. Confidentiality and personal information

Each party will use the other's confidential information only for the agreed relationship, protect it with reasonable care and disclose it only to people who need it and are bound by appropriate confidentiality duties. This does not cover information that is public through no breach, already lawfully known, independently developed or lawfully received from another source.

Where disclosure is required by law, the receiving party may disclose the minimum required and, where lawful, will give the other party reasonable notice.

Our handling of personal information collected through this website is described in our Privacy Policy. If we process personal information for you as part of client work, the parties will comply with applicable data-protection law and put any additional controller-processor terms in place where required.

11. Acceptable use of our services

You must not ask us to create, send, publish or automate anything that is unlawful, deceptive, defamatory, discriminatory, infringing, malicious or contrary to a third-party platform's rules. This includes fake reviews, impersonation, unauthorised access, misleading claims and marketing to people where you do not have a lawful basis to contact them.

We may refuse or pause an instruction that we reasonably believe breaches this section, exposes either party to legal or security risk, or conflicts with professional or platform standards. We will explain the concern where it is lawful and practical to do so.

12. Website availability, links and corrections

We aim to keep the website accurate and available, but it is provided on an “as available” basis. We may update, suspend or withdraw any part of it without notice. We do not promise that the website will always be uninterrupted, secure or free from errors.

Content is general information and is not legal, financial or other regulated professional advice. You should take advice appropriate to your own circumstances before relying on it for an important decision.

Links to third-party websites are provided for convenience. We do not control or endorse their content. We may correct errors in descriptions, prices or availability at any time; where a correction affects an accepted order, we will discuss it with you before proceeding.

13. Liability

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, breach of terms implied by law that cannot be limited, or any other liability that cannot lawfully be excluded.

Subject to that, we are not liable for indirect or consequential loss, loss of profit, revenue, anticipated savings, goodwill, reputation, opportunity or data arising from use of the website or services. We are also not liable to the extent a loss is caused by inaccurate client information, a client instruction, failure to meet a client responsibility, or an event outside our reasonable control.

Liability for paid services may be further addressed in the accepted proposal or agreement. Nothing on this website creates a remedy beyond the express money-back promise in section 6 or any remedy set out in an accepted written agreement.

14. Suspension and termination

Either party may end a paid service in accordance with section 5 or the relevant proposal. Either party may end an agreement immediately by written notice if the other commits a serious breach that cannot be remedied, or does not remedy a remediable serious breach within 14 days after written notice.

We may suspend website access or service delivery where reasonably necessary to address a security risk, unlawful use, a material breach or overdue undisputed payment. Where practical, we will give notice and an opportunity to resolve the issue.

Ending an agreement does not affect rights and payments that arose before it ended. Provisions intended to continue—including confidentiality, intellectual property, accrued payment obligations, liability and governing law—remain in effect.

15. Changes to these terms

We may update these website terms by publishing a revised version and changing the date at the top. Revised terms apply to later website use and new orders. They do not retrospectively change an accepted paid-service agreement unless that agreement permits the change or both parties agree it.

16. Governing law and disputes

These terms and any non-contractual obligations arising from them are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, except where applicable law gives you a mandatory right to bring proceedings elsewhere.

Before starting formal proceedings, each party should give the other written details of the dispute and allow at least 30 days for a good-faith attempt to resolve it, unless urgent action is needed to protect rights, confidential information or security.

17. Contact us

Questions, notices and complaints about these terms can be sent to: