Also available → Paid advertising
Facebook Advertising
Local SEO is where we start, because it earns customers who are already searching for you. But when you want to reach people before they search (announce an offer, fill quiet periods, launch a new service), a well-run Facebook and Instagram campaign puts you in front of the right local audience.
Not everyone is searching yet
Local SEO wins the customer who's already looking for you. That's the best kind of lead, and it's where we always start. But it has a ceiling: it can only reach people at the moment they search.
Sometimes you need to create demand rather than wait for it: a seasonal offer, a slow month to fill, a new service nobody's searching for yet because they don't know you do it. That's what paid social is for.
Facebook and Instagram ads put a specific message in front of a specific local audience, on demand. Run well, they're a controllable tap for leads. Run badly, they're a money pit, which is why the targeting, creative and honest reporting matter more than the budget.
- You own the ad account and the audience data
- Ad spend is yours, billed separately and transparently
- Clear monthly reporting, no vanity metrics
- No guaranteed-results claims, ever
Where paid social fits
local Google searches a day, SEO captures demand; paid social creates it.
Source: Think with GoogleFacebook is a top-3 way people discover local businesses, ahead of Yelp.
Source: BrightLocal, Researchof smartphone users run 'near me' searches, paid reach keeps you in the mix.
Source: Think with GoogleFigures are third-party research, shown to illustrate the opportunity, not a guarantee of results.
What's included
A campaign built, launched and managed for you, not a boosted post:
Campaign setup
A targeted Facebook and Instagram campaign structured around a specific goal: enquiries, bookings, a particular offer.
Ad creative & copy
Professionally designed ads with copy written to stop the scroll and prompt an enquiry, not just collect likes.
Audience targeting
The right local audience defined by location, demographics, interests and behaviour, so budget isn't wasted on the wrong people.
Lead generation
Ads pointed at capturing enquiries (to your website, a landing page or a lead form), not vanity engagement.
Monthly performance reports
Clear reporting on spend, reach, clicks and conversions, in plain English, so you can see what the budget bought.
Ongoing optimisation
We monitor and adjust targeting, creative and budget to improve cost-per-lead as the campaign runs.
Facebook Advertising is from £499/mo management, plus your ad spend (confirmed on the call). It's a paid-advertising service that sits alongside our local SEO, optional, never part of a package, and your ad budget is always billed separately and transparently. See local SEO pricing for the core packages.
How it works
- 1
Agree the goal and budget.
What a lead is worth to you, what you want to promote, and a monthly ad budget you're comfortable with.
- 2
Build the campaign.
We create the audiences, write the copy, design the creative and set up tracking, then you approve before anything spends.
- 3
Launch and monitor.
The campaign goes live on your own ad account. We watch cost-per-lead closely, especially in the first two weeks.
- 4
Optimise and report.
We tune targeting and creative to bring the cost per enquiry down, and report on exactly what your spend produced.
Why it matters. Paid social is the fastest way to turn budget into enquiries on demand, but only with honest tracking. We treat your ad spend like our own money and report on it plainly, so you always know what each lead cost.
See for yourself
We'll be straight with you on the call about whether paid social is the right move for your business right now, or whether your budget is better spent getting the local SEO foundation solid first.
Sources & further reading
Frequently asked questions
- Is the ad spend included in the management fee?
- No, and no honest agency bundles it. The management fee covers our work; your ad budget is separate, goes to Meta on your own ad account, and is billed transparently. You always own the account and the data.
- How much should I spend on ads?
- It depends on your market and what a customer is worth to you. We'll recommend a sensible starting budget on the call and scale it only once the numbers work, never before.
- Do you guarantee a number of leads?
- No. Anyone who guarantees ad results is guessing or misleading you. We guarantee the work (proper targeting, strong creative, honest tracking and optimisation) and we report on exactly what it produced.
- Should I do this instead of local SEO?
- Usually not instead, but alongside or after. Local SEO captures people already searching for you and keeps working when the ads stop. Paid social is best for creating demand on top of that foundation.
Reach local customers before they search.
Let's work out whether paid social fits your goals right now, and if it doesn't, we'll tell you.