Also available → Paid advertising
Google Local Service Ads
Local Service Ads sit right at the top of Google (above the map pack) when someone searches for a service like yours, and you pay per lead rather than per click. Set up and managed well, they put you in front of ready-to-book customers the moment they're looking.
The very top of Google is paid
For many local searches, the first thing a customer sees isn't the map pack. It's the Local Service Ads above it, complete with ratings and a 'Google Guaranteed' or screened badge. If you're not there, you're below the fold before the organic results even start.
Local Service Ads are pay-per-lead, not pay-per-click: you're charged when someone actually contacts you, not every time your ad is shown. That makes them one of the more accountable ways to buy local leads, when they're set up and managed properly.
The catch is that they reward complete profiles, strong reviews and quick responses, and they penalise the opposite. Left unmanaged, budget leaks on the wrong lead types and unanswered enquiries. Managed well, they're a steady tap of ready-to-book customers.
- Pay per lead, not per click
- You own the ad account and the leads
- Ad spend is yours, billed separately and transparently
- No guaranteed-results claims, ever
Why the model is accountable
you're charged only when a customer actually contacts you, not per click.
Source: Google, About Local Services Adsof people prefer clicking Local Service Ads, second only to Google Maps.
Source: The Media Captain, LSA statisticsaverage book rate on LSA leads (US data), accountable local advertising.
Source: The Media Captain, LSA statisticsLSAs sit above the map pack, the most valuable position on the page.
Source: Google, About Local Services AdsFigures are third-party research, shown to illustrate the opportunity, not a guarantee of results.
What's included
Your Local Service Ads set up, managed and kept accountable:
Local Service Ads setup
We create and optimise your Local Service Ads profile so you appear for the right local searches, with the right services and areas.
Lead management
Enquiries come in as calls and messages from customers actively looking. We help you handle them quickly, because response speed affects both bookings and your ad ranking.
Ad optimisation
Ongoing tuning of services, areas, budget and lead types to keep cost-per-lead sensible and the leads relevant.
Review coordination
Reviews carry real weight in Local Service Ads. We coordinate with your review system so your rating supports your ranking.
Dispute management
Where a charged lead clearly isn't a genuine enquiry, we help you flag and dispute it so you're not paying for junk.
Monthly reporting
Clear reporting on leads, spend and cost-per-lead in plain English, so you can see what the budget bought.
Google Local Service Ads management is from £399/mo, plus your ad spend (confirmed on the call). It's a paid-advertising service alongside our local SEO, optional, never part of a package, and your ad budget is always billed separately. Eligibility and the 'Google Guaranteed' badge depend on Google's screening. See local SEO pricing for the core packages.
How it works
- 1
Check eligibility.
Local Service Ads and the Google Guaranteed badge require Google's screening and verification. We confirm you qualify before anything else.
- 2
Set up the profile.
Services, areas, budget and business details configured to attract the right leads, then connected to your review flow.
- 3
Go live and manage leads.
Ads run on your own account. We help you respond fast, because speed drives both bookings and ranking.
- 4
Optimise, dispute and report.
We tune the campaign, dispute junk leads, and report on exactly what each lead cost you.
Why it matters. Local Service Ads occupy the single most valuable spot on the page and charge per lead, not per click, but only pay off with a complete profile, strong reviews and fast responses. That's the part we manage, and the part most businesses get wrong.
See for yourself
On the call we'll check whether you're even eligible and whether the numbers work for your service and area, and if your budget is better spent elsewhere first, we'll say so.
Sources & further reading
Frequently asked questions
- How is this different from normal Google Ads?
- Local Service Ads sit above the map pack, show a Google Guaranteed or screened badge, and charge you per lead rather than per click. They're built specifically for local service businesses and depend heavily on reviews and response speed.
- Is the ad spend included in the management fee?
- No. The management fee covers our work; the lead spend goes to Google on your own account and is billed separately and transparently. You own the account and every lead it generates.
- What if I get charged for a bad lead?
- Google allows you to dispute leads that clearly aren't genuine enquiries. We help you flag and dispute them, so you're not paying for wrong numbers or spam.
- Do you guarantee leads or a number-one spot?
- No honest provider can. We guarantee proper setup, review coordination, active management and dispute handling, and transparent reporting on what every lead actually cost.
Own the very top of local search.
Let's check whether you're eligible and whether pay-per-lead ads make sense for your service and area.