How it works
Good work becomes visible proof.
The Review Engine is our five-phase process for analysing your competitive position, building review generation into your customer journey, managing every request and response, putting customer proof to work, and continually improving the system.
No gating. No fake reviews. No new dashboard for you to babysit.
Illustrative example
The business next door
4.8(127)
Replies to every review · photos this week
You · today
4.1(9)
No photos · last review 2 years ago
Your reputation system
Fresh reviews · thoughtful replies · active profile
The signals customers look for, kept moving
The operating principle
One process, from baseline to momentum.
Good work does not automatically become visible proof. The Local Trust Engine connects analysis, customer integration, review capture and follow-up, response management, and proof activation so your reputation keeps working after the initial launch.
The Review Engine
Five phases. One managed engine.
- 01
Competitive Analysis
We benchmark your rating, review volume, recency, response rate, Google profile and website proof against the trades homeowners see beside you.
What you get: A clear trust-gap baseline and prioritised plan.
- 02
Customer Journey Integration
We strengthen the Google profile and key website decision pages, then connect the review process to the way your team already marks a job or appointment as complete. If needed, we provide a simple mobile form that takes around 15 seconds and agree the timing, channels, tone and escalation rules.
What you get: A foundation and review journey built around how your business already operates.
- 03
Review Capture and Follow-Up
Once the agreed trigger fires, we send compliant review requests and carefully timed reminders, usually the same day. Where appropriate, we can also create an agreed campaign for past customers.
What you get: A steady review process rather than a one-off burst.
- 04
Review Monitoring and Response
We monitor every new review. Approved four- and five-star replies are automated after a short delay, while one- to three-star reviews are flagged promptly for your context and a manual response.
What you get: A profile that looks present, cared for and professionally managed.
- 05
Proof Activation and Optimisation
We put customer proof to work across Google and your website, compare your progress with local competitors, report clearly, and continually refine the system.
What you get: Visible proof that keeps working and a clear plan for what improves next.
The setup
First, we build the foundation.
- Audit and optimise the Google Business Profile
- Audit the website and add review proof to decision pages
- Connect completed jobs or appointments to the request journey
- Set the tone and escalation rules for review replies
The ongoing work
Then, we keep it moving.
- Keep the review-request process running consistently
- Auto-reply to positive reviews and escalate lower ratings
- Watch rating, volume, recency and response rate
- Report clearly against the competitors customers compare
A clean division of labour
Your team serves customers. We run the system.
This should reduce work, not create another platform to manage. We agree the process with you, then take responsibility for keeping the reputation layer active and visible.
We need from you
- Profile access and an approved point of contact
- How your team marks completed jobs or appointments
- Your tone of voice and any sensitive escalation rules
We handle for you
- Profile optimisation and website proof placement
- Setup, request flow and ongoing monitoring
- Approved positive auto-replies and lower-rating escalation
- Competitor comparison and monthly reporting
Compliant by design
Real customers. The same fair ask. No shortcuts.
We ask customers consistently rather than filtering out unhappy people. No bought feedback, no incentives and no fake reviews. The reputation has to remain credible if it is going to keep working.
Frequently asked questions
- What do you need from me to get started?
- Access to the relevant business profiles, a short conversation about how you speak to customers, and agreement on when review requests should be sent. We keep the setup practical and explain every access request.
- Will my team need to learn another system?
- No. You do not need routine HighLevel access. We normally connect the review process to the way you already complete jobs or appointments. If that is not practical, authorised staff can use a simple mobile form that takes around 15 seconds. If your existing software requires bespoke integration work, we will explain and price it separately before you decide.
- Do you ask every customer for a review?
- Yes. The process is designed to ask customers consistently rather than quietly filtering out unhappy people. No gating, incentives or fake reviews.
- How are review replies handled?
- You approve the tone first. Four- and five-star reviews then receive a delayed automated reply in that voice. One- to three-star reviews come directly to you so the response can include the facts and context only your team knows.
- Is this a one-off setup or an ongoing service?
- The setup creates the request journey. Ongoing management keeps it working: monitoring new reviews, managing the approved auto-replies, escalating lower ratings, checking recency and showing how you compare month by month.
- What happens if I receive a bad review?
- We flag it promptly rather than auto-publishing a reply. You add the facts and context only your team knows, then reply directly in Google or approve an appropriate manual response. We never try to bury genuine criticism with fake feedback.
See exactly where your reputation stands.
We'll compare your reviews with the businesses customers see beside you and explain what we would fix first. Free.